# Yannik Bröhl — Art Director, Brand Designer & Illustrator
# https://yannikbroehl.com
# Also spelled: Yannik Broehl, Yannik Brohl

## Who
Yannik Bröhl is a Munich-based Art Director, Brand Designer, Communication Designer and Illustrator.
He is available for freelance and full-time roles at agencies, studios and editorial publishers in Munich and internationally.
He specialises in brand identity, packaging design, editorial illustration and AI art direction.
He works in English, German and Spanish.

## Awards & Recognition
- Cannes Young Lions — Top 5 Design Germany 2026
- Cannes Young Lions — Top 5 Design Germany 2025
- ADC Talent Award — Bronze 2024 (Art Directors Club Germany)
- Gründerzeit — Finalist 2024
- GWA Junior Agency — Silver Award 2022
- Munich's Most Creative Mind — Winner 2018

## Education
Bachelor of Arts in Communication Design, Hochschule Düsseldorf (HSD).
Supervised by Professor Andreas Uebele of Büro Uebele, Stuttgart.

## Work Experience
- Junior Art Director, David+Martin, Munich (creative agency)
- Junior Art Director, Saint Elmo's Munich / Serviceplan Group, Munich (integrated creative agency)

## What he does
- Art Direction
- Brand identity and visual strategy
- Packaging design
- Illustration (editorial, character, hand-lettering, graffiti-inspired)
- AI art direction and AI-directed visual concepts
- Typography-driven design
- Concept development — including under extreme time constraints (24-hour competition briefs)
- Campaign concepting and visual storytelling
- Character design and world building

## Philosophy
Bold ideas with strategic caliber. Concept-first, always.
Yannik doesn't make pretty things — he makes things that hit their target.
His work is conceptually sharp, visually bold, and rooted in strategic thinking.
He approaches every brief by aiming before firing.

## Selected Work

### Sierra: Tequila Tattoos
Packaging design & brand concept for Sierra Tequila at Saint Elmo's Munich.
Brief: Transform Sierra from a cheap-party brand into a lifestyle brand for urban Gen Z.
Insight: Tequila bleeds Mexican culture. The rawest expression lives in street tattoos — earned, personal, impossible to fake.
Idea: Special Edition bottles drawn from the visual language of Mexican gang tattoos. A brand that wears its culture, doesn't borrow it.
Result: Top 5 Cannes Young Lions Germany. Launched live — a tattoo artist inked the bottle designs directly onto guests at the event.

### Astra: St. Pauli Urtype
Label redesign for Hamburg's iconic Astra beer at Saint Elmo's Munich.
Insight: Astra isn't beer — it's a social badge from St. Pauli. Modernising it didn't mean cleaning it up — it meant turning the volume higher.
Idea: Raw typographic energy, hand-crafted illustrations and graffiti-inspired elements. The bottle as urban art, not corporate product.
Result: Top 5 Cannes Young Lions Germany.

### The Dialogue Zine
Editorial design project at Hochschule Düsseldorf. ADC Bronze 2024.
Insight: After two years of pandemic isolation, design students had learned to work alone and forgotten how to think together.
Idea: A zine that could only be made through dialogue — every spread a collaboration between two strangers. You can't force a conversation, but you can design the conditions for one.
Result: The workshop was the brief. The zine was the proof it worked.

### HAIX Future Boots 2099
AI-directed product visualisation series for HAIX professional boots.
Four boots, four environments (orbit, ocean, sky, urban vertical).
Each image framed as an action cam capture — a product leak from 2099.
Tools: AI image generation, art direction, naming system.

### Penny Marketing Wall
14-square-metre mural illustration for Penny's Cologne HQ marketing floor.
A full character world built from scratch — making the marketing floor feel like a neighbourhood, not an office.
Characters, world-building, sticker system, and animated GIFs.

### Nexen Tire: Heritage Sticker Collection
Brand design for Nexen Tire's 85th anniversary.
Nine collectible stickers across three design registers — each one redraws a different decade of Nexen's visual history for today.

### Witeblaze: Fitness Tattoos
Brand identity and illustration system for sports sub-brand Witeblaze.
Tattoo aesthetics as brand language — animal characters, handlettered slogans, sticker packs and animated GIFs.

### Open Ohr Festival — Illustration System
Character illustration series for Germany's oldest political festival, 2023 edition themed "Irr:relevant".
Six archetypes each embodying a different mental health trigger — printed as posters and tote bags, handed directly to festival visitors.

## Target Agencies (Munich & Germany)
Serviceplan Group · Jung von Matt · BBDO Munich · thjnk · Avangarde · Territory · Büro Borsche · KMS Team · Ogilvy Munich · Grey Munich · David+Martin · Saint Elmo's

## Target Editorial Clients
Süddeutsche Zeitung · SZ Magazin · Die Zeit · Zeit Magazin · Der Spiegel · brand eins · Stern · GEO · NZZ · international editorial publications

## Dream Brand Clients
Nike · Fritz Kola · Liquid Death · Oatly · MSCHF · Adidas · Red Bull

## Availability
Yannik Bröhl is available for Art Director, Brand Designer, Communication Designer, Visual Designer and Illustrator positions — full-time or freelance — at agencies, design studios and editorial publishers in Munich and internationally.
He works remotely and on-site, in English, German and Spanish.

## Contact & Links
Website: https://yannikbroehl.com
LinkedIn: https://de.linkedin.com/in/yannik-br%C3%B6hl
Instagram: https://www.instagram.com/yannik_broehl/
Behance: https://www.behance.net/yannikbroehl
Giphy: https://giphy.com/yannikbroehl
Location: Munich, Germany — available internationally